Integrity is the mother of all our aspirations, our desires and our ambition. Without integrity, they become meaningless. If we cannot be brutally honest with ourselves, unconditionally transparent in our dealings with our clients and totally committed to deliver a high quality experience for them, we lose the right to get their business and thus, to even exist as an organisation. 

Buoyant’s people will choose inconvenient disclosure over smart covering up and honest actions over dishonest words. Any day. 

Fair play is the first hurdle for everything that we do at Buoyant. If we are pushed to do something that is not fair to any one of the parties to the action, we will prefer not to do it. Reciprocity is at the root of this principle. If we don’t like to be on the other side of the deal, then it’s not worth chasing. 

For example, all our employees and directors invest in the Indian stock market ONLY through Buoyant Capital’s PMS or AIF products. So does the firm itself. If we were clients, we’d demand this from the firm. It not only makes eminent sense to have skin in the game but, equally, to ensure that there’s no skin outside of it either!

Technology is the enabler for almost any edge that a modern business can claim to have over competition. At Buoyant, we have invested time, energy, effort and resources in co-developing a vital software application that enables us to manage client portfolios in cohorts, depending on inflow timing and cash position. This obviates the need for a hard model portfolio (or templated) approach to portfolio construction and opens up several benefits for clients, such as partly insulating them from bad timing.

Our early adoption of digital tech has also led to the ability to generate, aggregate and route buy/sell orders across multiple brokers and integrate transaction updates across multiple custodians.

Buoyant encourages its people to be continuous learners. Our folks have learnt and sharpened most of their skillsets on the job. We believe in training for skills (hard attributes) and hiring for attitude (softer attributes such as perseverance, team compatibility and personal integrity). Most other firms that we know do exactly the opposite!

Accountability is another essential quality that percolates across the organisation. This is not merely about being willing to take the blame when something goes wrong. Frankly, we don’t care much about allocating blame (unless there is an integrity issue) as we do about fixing the problem quickly. And taking full ownership to fix it so long as it isn’t fixed.