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Being unreasonable


Being unreasonable

Letter # 75

Today, we look at two interesting stories – that of IKEA founder, Kamprad and that of Vini founder, Darshan Patel.

Both gentlemen went to extraordinary lengths to make sure that their respective businesses succeed – from operating in enemy territory during the peak of the Cold War to betting family heirloom on a totally commodity business.

Both succeeded… but there are important lessons for us in their wins. I write today in ET to reflect on them and get inspired.

Read here: What IKEA and Fogg teach us: Be unreasonable – The Economic Times (

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