Being unreasonableFebruary 15, 2022 2023-05-11 8:30
Letter # 75 | 15 February 2022 |
Today, we look at two interesting stories – that of IKEA founder, Kamprad and that of Vini founder, Darshan Patel.
Both gentlemen went to extraordinary lengths to make sure that their respective businesses succeed – from operating in enemy territory during the peak of the Cold War to betting family heirloom on a totally commodity business.
Both succeeded… but there are important lessons for us in their wins. I write today in ET to reflect on them and get inspired.
Read here: What IKEA and Fogg teach us: Be unreasonable – The Economic Times (indiatimes.com)
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