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Big fish in a small pond strategy


Big fish in a small pond strategy

Letter # 65

In investing, we often look for companies that consistently grow revenues and profits, and beat everyone to become the biggest.

In Jigar Mistry’s column in the Economic Times, he argues that while that is one strategy to success, it is not the only one. Often, being a ’big fish in a small pond’ turns out to be a better strategy.

A brief detour to 20th century French art history before we get to a company that did just that. Read here: investment strategy: ‘Big fish in small pond’ strategy can do wonders for your portfolio – The Economic Times (