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Relativity trap


Relativity trap

Letter # 116


“Most people do not know what they want unless they see things in context”. It is a seemingly controversial statement, but our article in ET explores the theory behind it, drawing on Dan Ariely’s book, and presents a real-life example of how a large number of investors fell into the “relativity trap” without realizing it, using Indigo Paints as a case study.


While the thought experiment in the article is fun, its takeaways are invaluable.

Read here:

If you have missed any of our previous articles, we invite you to peruse them on our website:



Information in this letter is not intended to be, nor should it be construed as investment, tax or legal advice, or an offer to sell, or a solicitation of any offer to make investments with Buoyant Capital. Prospective investors should rely solely on the Disclosure Document filed with SEBI. Any description involving investment examples, statistical analysis or investment strategies is provided for illustration purposes only – and will not apply in all situations and may be changed at the discretion of the principal officer. Certain information has been provided and/or based on third-party sources and although believed to be reliable, has not been independently verified; the investment managers make no express warranty as to its completeness or accuracy, nor can it accept responsibility for errors appearing herein.