Relativity trapMarch 14, 2023 2023-03-14 7:35
Letter # 116
“Most people do not know what they want unless they see things in context”. It is a seemingly controversial statement, but our article in ET explores the theory behind it, drawing on Dan Ariely’s book, and presents a real-life example of how a large number of investors fell into the “relativity trap” without realizing it, using Indigo Paints as a case study.
While the thought experiment in the article is fun, its takeaways are invaluable.
Read here: https://tinyurl.com/3brbbyu9
If you have missed any of our previous articles, we invite you to peruse them on our website: https://www.buoyantcap.com/news-resources/memos/
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