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The 1% rule


The 1% rule

Letter # 78

The idea that such small changes can lead to dramatically different outcomes does not come naturally to us. We often link success, in a highly competitive sport or industry, to making big-bang changes.

In my ET article today, I talk about a professional cycling team and a company that made seemingly small changes but generated outsized returns. Also, the lessons that we, as investors, can draw from their process. Here: Investment Strategy: How the 1% rule can help you become a better investor – The Economic Times (

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